gamingNielsen acquires SuperData Research to better track digital games and esports

September 05, 2018 ,
Joost van Dreunen talks about the future of games at GamesBeat Summit 2018.
Nielsen wants to get better at tracking video games. To fill in the digital-shaped gap in its data reporting, the market analysis firm has acquired industry intelligence firm SuperData Research, which extrapolates data estimations for digital games by looking at the behavior of 160 million people. This acquisition gives Nielsen a foothold in the ga…Read More

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