GamingThe evolution of Sky's seasonal events
That Game Company director of online experience Tim Nixon began his session about events in Sky: Children of the Light at the Game Developers Conference Free-to-Play Summit Monday by acknowledging that he was preaching to the choir to some extent.
"We're at the Free-to-Play Summit, so I'm sure a lot of you already believe in the power of events to drive revenue, monetization, and engagement in your game," Nixon said. "But what I'd like to talk about today is making the case that they can be much more than that. Events can be a place to experiment, to play, and to express the core values of your game and your company."
That Game Company's core value is to center everything the studio does in player emotion, and Nixon said the studio has carried that over to the way it handles in-game events.
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