GamingHow Deep Silver won over thousands of influencers with Dead Island 2
In today's gaming industry, influencer marketing has become an essential strategy for promoting games to a global audience.
However, managing influencer campaigns manually can be a daunting task, especially for AAA publishers who aim to reach millions of potential players at the same time. That's why utilizing a tech platform like Lurkit can significantly enhance the effectiveness of influencer marketing campaigns. This is something that Deep Silver realized and needed to address before its release of Dead Island 2.
Jorge Tavera is the Global Influencer Strategy manager at Deep Silver, the AAA publisher within the media company Plaion (formerly Koch Media). In this article we got to sit down and talk to Tavera about how studios and publishers can ensure immediate traction from day one in the content creator community.
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