GamingTaking a peak behind Hidden Door's AI

Generative AI is the speculatively disruptive trend of the moment, inheriting the title from the metaverse and blockchain gaming before it. And while narrative gaming start-up Hidden Door just surfaced last year with a pre-seed funding round, CEO Hilary Mason had years of experience working in machine learning and AI beforehand.

And while she clearly believes in the technology's potential – as evidenced by co-founding Hidden Door in the first place – she finds some of the hype around the field of late overblown.

"I'm a bit of a pragmatist in this space," she tells GamesIndustry.biz. "I do believe the technology can be incredibly useful as a tool, and a lot of the applications I see being developed right now are essentially productivity tools around, 'Can we more efficiently do the things around games and entertainment that we're already paying somebody to do?'"

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