GamingThe five deadly traps of user acquisition
Independent game studios often walk a tightrope: on one side, the thrill of creating a unique gaming experience, and on the other, the precipice of financial ruin. The lifeline in this risky venture? User acquisition.
It's a beast that, if tamed correctly, can fuel a game's rise to popularity. Mismanaged, however, it can become an insatiable monster that swallows resources and brings studios to their knees.
Every year I review around 50 independent game studios. This article reveals the five deadly traps I have observed in the world of UA that can ensnare unsuspecting studios, and offers pragmatic, battle-tested strategies to navigate this treacherous terrain.
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