GamingSega veterans form publisher-agency hybrid Alibi

Sega veterans Jarvis Crofts, Luke Greenaway, and Mark Dallamore have formed a new publisher-agency hybrid, Alibi.

Based in London, Alibi draws on the three co-founders' experiences in data analytics, publishing, and more to help support developers in pitching and publishing games.

GamesIndustry.biz spoke with two of its founders, CEO Jarvis Crofts and CSO Luke Greenaway, about the formation of Alibi and why they believe a publisher agency hybrid is a sustainable way forward in the industry.

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