GamingSAG-AFTRA: We want to exhaust every option "without having to pull the trigger on a strike"

It's now been eight months since SAG-AFTRA members voted in favour of a strike authorisation in the games industry due to stalling negotiations over the Interactive Media Agreement.

The bargaining has been ongoing since October 2022 with companies including Activision, EA, Epic Games, Insomniac, WB Games, and more – all firms working with actors on voice and motion performances for video games.

While SAG-AFTRA has not moved forward with its strike as of yet, dialogue reached a bit of a dead end soon after the authorisation was approved, and the parties have still not reached an agreement. Despite progress elsewhere – for instance, with Replica Studios over ethical use of AI voice work – negotiations over the Interactive Media Agreement feel like they're almost at a standstill despite several rounds of bargaining.

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