GamingTips for navigating the PR landscape
The indie space is incredibly exciting, and increasingly competitive. Players can only pick so many games a year and with discoverability being one of the leading issues for developers (and players), there's a case to be made that PR is as vital as ever.
But how can you effectively utilise the PR resources you have at your disposal? What tactics should you employ to engage with your target audience? And how will you ensure the publications and influencers you engage with also benefit from these endeavours?
Speaking from experience, there is no one-size-fits-all approach to PR in the games industry. Conducting influencer outreach on AAA projects was a vastly different experience from working on an indie gem like The Case of the Golden Idol. Both require flexibility in the approach taken to PR and marketing.
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